Adidas reveals Plan for a new breed of sporting goods that will never be thrown away
Adidas announced Sport Infinity, the sportswear giant’s plan for a new breed of sporting goods that will never be thrown away. Instead, football (soccer) players will be able to constantly reimagine and recycle their dream products using an inexhaustible 3-D “super-material.” Every gram of sportswear, including the boots of Argentine soccer star Leo Messi, will be broken down to be remolded again in a waste-free, adhesive-free process that gives consumers more scope for personalization than ever before.
“I am proud that adidas is working to make sure that all of their boots, including mine, are being made in a way that protects the environment,” four-time FIFA Ballon d’Or winner Messi said. “For me, this is the future of football.”
Glenn Bennett, Executive Board Member Global Operations at the adidas Group, added: “Sport Infinity is the next step in our commitment to innovation and sustainability”.
This is adidas’ latest in a number of creative approaches to eliminating materials waste. In 2014, adidas announced initiatives to reduce materials waste during the design process. In March, the company announced a partnership with Pharrell Williams’ Bionic Yarn, to incorporate fabric made from upcycled marine plastic into a new Originals line of shoes and apparel. In June, the company unveiled the first fruits of its collaboration with Parley for the Oceans — a prototype for the world’s first shoe with an upper made entirely of yarns and filaments upcycled from ocean plastic waste and illegal deep-sea gillnets.
Adidas also announced last week during Climate Week NYC a goal to become carbon neutral.