ALLCOT STRUCTURES A SUSTAINABLE CLOTHING INITIATIVE WITH ITGIRL BERLIN FASHION LABEL
An innovative environmental and social initiative modelled by ALLCOT whereby clothing sold by ITGIRL BERLIN will be embedded with an environmentally friendly component to combat climate change.
(World) – ALLCOT – a company with sustainable development as its focus – in collaboration with the ITGIRL BERLIN fashion label launches an environmentally friendly and sustainable program where CO2 and equivalent emissions are reduced through the retirement of carbon credits.
The allocation of 100kg of emissions reduction toward each sale far surpasses the actual emissions resulting from the its estimated lifetime, including production, logistics, care and ultimate disposal of the items. As a result, his environmental component is should be considered more extensive initiative than simply an emissions offset as it represents a deeper participation in the sustainability efforts.
Alexis Leroy, ALLCOT founder and CEO, explains: “Fashion has always mirrored societies’ evolutions. The integration of measurable and verified sustainable components within fashion vanguard, in today’s world, eloquently illustrates that fact.
ITGIRL BERLIN – ALLCOT ’s initiative goes beyond carbon neutrality: it encompasses both social and ecological dimensions by supporting landmark projects generating carbon credits that will be systematically retired for each ITGIRL BERLIN fashion wear sold.
The level of 100kg CO2 per outlet shows a strong and significant commitment from ITGIRL BERLIN into citizenship and sets a unique precedent in the industry.”
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