An ALLCOT offsetting initiative bears fruit as 2013 emissions are neutralized follows through with their total commitment to neutralizing hotel emissions done through their mobile hotel reservation application with a sector leading commitment of 2,000 tons of greenhouse gases offset.

Starting from early 2013, an application for booking hotel rooms at the last minute, become the first application to commit to offsetting the carbon footprint of all hotel nights systematically. The initiative was developed together with ALLCOT.’s automatic offsetting solution is the first of its kind in the hotel reservation sector. No other hotel reservations operator, from the biggest to the smallest, both nationally and internationally, is offering an automatic carbon offsetting solution for the entire duration of a hotel stay.

In February 2014 consolidated the total bookings done in 2013 and delivered on its sustainability commitment by offsetting a total of 2,000 tons of carbon emissions that resulted from the bookings done through the application.

The environmental project selected for the offsetting was the Cikel Brazilian Amazon REDD Project registered under the Voluntary Carbon Standard (VCS). The main activity of the project is to stop the planned deforestation activities and to instead conserve the forest area as a carbon sink. This forest protection project was selected not only for its environmental benefits, but also for the extended sustainability benefits the project delivers.

To put the commitment into more visual terms, the emissions offset of 2,000 tons in the Cikel REDD project represents the protection of 148 hectares (366 acres) of the endangered forest for a period of one year. This is roughly the size of 5,686 tennis courts.